The Person Behind Auckland Financial
Combining a unique psychology + finance background with 36+ years of experience to provide truly independent financial advice from rural NW Auckland.
Paul King
Independent Financial Advisor
Rural NW Auckland
Personal Background
A unique journey combining academic excellence in psychology with decades of practical financial expertise.
Paul's unique background combines advanced psychology research (MSc/PhD level) with over 36 years of financial advisory experience. This rare combination provides deep insights into the psychological aspects of financial decision-making.
Paul's academic journey includes Psychology MSc/PhD research and a BSc in Chemistry, providing a strong analytical foundation. This scientific approach ensures all financial advice is grounded in research and proven methodologies.
Career Journey
From academic research to leading major financial initiatives, Paul's career spans multiple decades and diverse experiences.
ASB KiwiSaver Launch Leadership
Paul played a key leadership role in the launch of ASB's KiwiSaver product in 2007, one of New Zealand's most significant retirement savings initiatives. This experience provides unparalleled expertise in KiwiSaver strategies and retirement planning.
36+ Years Financial Advisory Experience
Starting with UK licensing in 1988, Paul has built an extensive career spanning all business sizes and market conditions. His experience includes working with individual professionals, business owners, and multinational corporations across various economic cycles.
Rural NW Auckland Practice
Now based in rural NW Auckland, Paul provides personalized financial advisory services with a focus on building long-term relationships with clients. The rural setting reflects his preference for quality over quantity in client relationships.
Philosophy & Approach
Paul's approach to financial advice is built on independence, transparency, and a deep understanding of human behavior.
Fee-Only Independence
Complete independence from product sales ensures advice is always in your best interest.
Client-First Methodology
Every recommendation is tailored to your specific situation, goals, and risk tolerance.
Psychology-Informed
Understanding the psychological aspects of financial decisions leads to better outcomes.
Long-Term Relationships
Focus on building lasting partnerships rather than transactional interactions.
Paul's Core Beliefs
Independence is Essential
True financial advice can only come from advisors with no conflicts of interest or commission incentives.
Psychology Matters
Understanding why people make financial decisions is as important as the technical aspects of planning.
Quality Over Quantity
Better to serve fewer clients exceptionally well than many clients adequately.
Evidence-Based Approach
All advice should be grounded in research, data, and proven methodologies rather than trends or opinions.
What Clients Say
Long-term relationships built on trust, expertise, and genuine care for client success.
"Paul's psychology background is what sets him apart. He helped me understand why I was making poor investment decisions and guided me to a much better financial position."
Michael Roberts
Business Owner, 8 years
"The fee-only structure means I trust Paul completely. No hidden agendas, just honest advice that's helped our family build significant wealth over 12 years."
Jennifer and Mark Chen
Professionals, 12 years
"Paul's KiwiSaver expertise from the ASB launch is incredible. His optimization strategies have added tens of thousands to our retirement savings."
David Thompson
Director, 6 years
"The highest qualifications in New Zealand speak for themselves, but it's Paul's personal approach and genuine care that keeps us coming back."
Sarah Williams
High Net Worth Individual, 10 years
"Paul's academic background brings a level of rigor to financial planning that I haven't found elsewhere. Every recommendation is backed by solid research."
Dr. Amanda Foster
Professional, 5 years
"36+ years of experience shows in every conversation. Paul has seen every market condition and his guidance has been invaluable through various economic cycles."
Robert and Lisa Johnson
Business Owners, 15 years
Ready to Work with Paul?
Experience the difference that true independence, psychology insights, and 36+ years of expertise can make for your financial future.
Rural NW Auckland location • Typically respond within 24 hours • No obligations